If you were watching TV or listening to the radio in the late ‘90s or early 2000s, you probably heard this jingle at least once—"Catch the taste of magic, the magic taste of More." It had that smooth, almost hypnotic vibe, like More International Cigarettes weren’t just any cigarette, but something classier, something cooler. The whole ad made smoking More feel like an experience—sleek, sophisticated, almost luxurious. And let’s be real, back then, cigarette ads were still everywhere, so a catchy jingle like this stuck with you, whether you smoked or not.

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More International Cigarettes came from R.J. Reynolds Tobacco Company, the same brand behind big names like Camel and Winston. Introduced in the 1970s, More was all about looking different—longer, slimmer, with that distinct brown wrapper that made it stand out. It had this stylish, premium appeal, attracting both men and women who wanted to smoke something a little more refined. But as the 2000s rolled in and cigarette ads started getting banned, jingles like this slowly disappeared. Still, for those who remember, A Taste of Magic is a nostalgic throwback to a time when advertising could actually make a cigarette brand feel cool.

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TITLE: A Taste of Magic (More International Cigarette Jingle)
TYPE: Campaign theme/ Promo Jingle/ Classic TV-Radio Jingle
YEAR RELEASED: 1997 & 2002

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LYRICS:
Put a touch of magic in your taste
Catch the taste of magic
the magic taste of More
More international cigarette
Catch the taste of magic
the magic taste of More

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