The Jollibee TVC from 1986, featuring a young Carmina Villarroel, captured the deep craving and satisfaction that comes with eating Jollibee’s well-loved meals. With its soft yet catchy jingle, the ad emphasized how Jollibee isn’t just food—it’s a memorable experience that stays with you. The phrase “It’s Jollibee good!” reinforced the brand’s commitment to delicious, comforting, and crave-worthy fast food, making it a staple in Filipino households. This commercial helped solidify Jollibee’s emotional connection with customers, a strategy that continues to define the brand today.

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Lyrics:

When you long for something good,
it stays in your mind
When you want it so much,
you crave deep inside.
And when you... get it,
it's Jollibee good!
When you get it, 
it's Jollibee good!
All the good things you hunger for...
it's Jollibee good.

Jollibee Food Corp., 1986 (ft. Carmina Villaroel)

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