Hope Luxury Cigarette Jingle (1977) was a promotional jingle performed by Claire Dela Fuente and composed by the legendary George Canseco. Released in 1977, this TV and radio campaign aimed to position Hope as a premium cigarette brand in the Philippines, known for its refined quality and smooth taste. With Canseco’s signature melodic touch and Dela Fuente’s soothing voice, the jingle carried an air of sophistication, making smoking Hope cigarettes feel like a symbol of class and luxury.

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Hope Cigarettes was introduced by La Suerte Cigar & Cigarette Factory in the 1970s, becoming one of the most recognizable cigarette brands in the country. Marketed as a high-end alternative to local competitors, it gained a loyal following among professionals and the elite. The brand maintained strong advertising presence throughout the decades, with memorable jingles and endorsements. However, with stricter tobacco advertising regulations, campaigns like this faded, leaving behind only nostalgia for those who grew up hearing them on TV and radio.

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TITLE: Hope Luxury Cigarette Jingle 
TYPE: Promo Jingle / Campaign Jingle/ TVC-Radio Jingle
YEAR RELEASED:  1977
PERFORMER: Claire Dela Fuente
Composed by George Canseco

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You've ended your search for luxury cigarette,
Hope's Number one in the land 
There's a light of Hope when you light a hope, 
There's a light of hope for you,
I'm glad you found what you've been looking for 
in Hope Luxury Cigarette 
V.O: "Hope, The Largest-Selling Luxury Cigarette"​​