The Ayala Center Jingle (1994) was a beautifully crafted, bossa nova-inspired campaign piece that captured the essence of Ayala Center as a premier lifestyle hub. Taking inspiration from Antônio Carlos Jobim’s “Waters of March,” the jingle poetically described the vibrant experiences found in Ayala Malls—from shopping and dining to entertainment and community gatherings. With its rhythmic, flowing lyrics, the song evoked a sense of movement and urban sophistication, making it a nostalgic anthem for mallgoers in the ‘90s.

​

Ayala Center is part of Ayala Corporation, one of the oldest and most influential business conglomerates in the Philippines. Founded in 1834 by Domingo Roxas and Antonio de Ayala, the company initially focused on agriculture and finance before expanding into real estate, telecommunications, and retail. In the 1960s, Ayala pioneered commercial developments in Makati, transforming it into the country’s leading business district. The establishment of Ayala Center in the ‘80s and ‘90s—which included Greenbelt, Glorietta, and Ayala Malls—cemented its status as a premier lifestyle destination. Even today, the 1994 jingle remains a nostalgic throwback to an era when Ayala Malls symbolized modernity, elegance, and the joy of city life.

​

LYRICS:
A stick, a stone
There's no end to the load
It's the rest of the stump
a tip of the cone
Is a sliver of glass
The foot,the sound
The fish and the bone
It's all over the road
It's what you can own
A dish, a dash,
a circle of glow
a bite, a blow
a sight and a show
It is light
It's a choice
a choice, a life

at the end of the day
It is when the life starts
it's a promise of life
It's a joy in your heart

Ayala center giving choices to enjoy life

 

#AyalaCenter #90sJingle #Nostalgia #BossaNovaVibes #AyalaHistory #ClassicAds