The 1997 Studio 23 Station ID, "This Is My Channel," left a lasting impression on Filipino viewers, as seen in the nostalgic comments from fans. The catchy jingle, composed and performed by Martin Nievera and Pops Fernandez, became a signature sound of the network. Many recall watching Studio 23's diverse programming lineup, including American TV series, animated shows, and sports broadcasts. The station's mascot, Couch Potato, also gained recognition for its high-quality animation, reminiscent of 90s Saturday morning cartoons. Fans fondly remember seeing the station ID aired in the late afternoons, often during transitions from MTV Asia. The impact of Studio 23 continues to resonate with viewers today, as they reminisce about its role in shaping their TV-watching experience.

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Lyrics:

You know what you're looking for over here
We know what you're craving for, it's here, oh...
The search is over, come on in!
Enjoy this magical world we're in!

We're here to give you primetime
Here to party great time
Here to give you primetime
Here to party anytime (4x)

We're here to give you primetime
Here to give you primetime!!!