Pepsi Philippines has been a major player in the country's soft drink industry for decades. It first entered the Philippine market in the 1950s and later established Pepsi-Cola Products Philippines, Inc. (PCPPI) as its official bottler. Competing head-to-head with Coca-Cola, Pepsi has continuously introduced new flavors, promotions, and marketing campaigns to capture Filipino consumers. One of its most iconic global campaigns, "Have a Pepsi Day" (1977), was part of the "You're the Pepsi Generation" movement, which promoted youthfulness, fun, and the joy of enjoying life with a refreshing Pepsi. This campaign resonated well in the Philippines, reinforcing Pepsi’s image as the drink of choice for the energetic and modern generation. Over the years, Pepsi has remained relevant by launching major promos, collaborating with local celebrities, and staying active in pop culture. 

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Lyrics:

You're the Pepsi Generation
Come on have a Pepsi Day!
Come on, come on, come on!
and take the Pepsi way!
Come on, come on, come on!
and have a Pepsi Day!
Wrap a thirsty smile around it,
raise a Pepsi up and down it.
Come on, come on! (Drum sounds)
Come on, come on! (Drum sounds)
HAVE A PEPSI DAY!

Pepsi philippines TVC, 1970s

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