TOMORROW'S PEOPLE (Philippine version, 1987) | Kami ang Kabataan | Coca-cola Jingle LYRICS

Coca-Cola has a long history of creating memorable advertising campaigns, and one of its most iconic global jingles was Tomorrow’s People, which embodied optimism and unity. Released in 1987, this song was part of Coca-Cola’s worldwide campaign to inspire the youth and promote the brand as a symbol of shared moments and happiness. Each country had its own localized version, tailored to reflect cultural sentiments, and in the Philippines, the campaign was given the title Kami ang Kabataan (We Are the Youth). This adaptation featured young singer Lilet as the face of the campaign, making her a recognizable figure in Philippine pop culture. The ad became an anthem for Filipino youth, emphasizing hope, ambition, and the promise of a better tomorrow—a theme that resonated strongly during the country’s post-EDSA Revolution era.

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The song’s uplifting lyrics, “Ang bukas ko’y narito na, punong-puno ng pag-asa”, highlighted the fresh optimism of the younger generation. The message of unity and progress, encapsulated in “Coca-Cola, ikaw at ako, sama-sama tayo sa isang mas magandang mundo,” reinforced Coca-Cola’s branding as more than just a drink—it was a part of life’s best moments. The commercial, with its bright visuals and youthful energy, left a lasting impression on Filipino audiences. Even decades later, Kami ang Kabataan remains one of Coca-Cola’s most nostalgic and beloved jingles in the Philippines, evoking memories of a time when soda commercials weren’t just advertisements, but cultural touchstones.

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TITLE:  Kami ang Kabataan (Tomorrow's People)
TYPE: Worldwide Campaign Jingle (Local version) 
YEAR RELEASED: 1987
PERFORMER:  Lilet
Composed by:
Robert Lockhart, Ginny Redington and Tom Dawes (Original version)

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LYRICS:
Ang bukas ko'y narito na, 
punong-puno ng pag-asa
Kami ang kabataan, 
kami'y liwanag ng bayan

Ang awit nami'y handog sa inyo,
Buhay na damdamin sa 'ming puso!

Halina kayo, sama-sama tayo
May bukas pa... 
(may bukas pa...)
Pakinggan ang himig, ating bagong tinig. 
May bukas pa... 
(may bukas pa...)

Pagtulungan natin,
Bukas ay harapin,
Coca-Cola, ikaw at ako
Sama-sama tayo 
sa isang mas magandang mundo 
(isang mas magandang mundo )

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