Ivory is a well-established personal care brand that was introduced in 1879 by Procter & Gamble (P&G), a multinational consumer goods company. The brand’s flagship product, Ivory Soap, quickly became known for its purity and unique characteristic of floating on water, a feature that helped it stand out in the marketplace. Over the years, Ivory expanded its offerings to include other personal care products like body wash, shampoo, and deodorant, maintaining its reputation for gentle, effective formulations. With a commitment to simplicity and purity, Ivory has been a trusted brand for over a century, especially popular for its mild and delicate scent.

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In 1995, Ivory launched a memorable TV commercial jingle titled “Ang Gaan ng Feeling,” performed by the band DV8. The song, composed by J. Antiporda and with lyrics by Merly Jaime, became an iconic piece of the 90s advertising landscape in the Philippines. The jingle expressed the light, refreshing feeling associated with using Ivory products, particularly highlighting the sense of comfort and trust the brand instills in its users. The catchy refrain, “Ang gaan-gaan ng feeling, ang gaan-gaan ng loob ko sa'yo,” resonated with many, making it a beloved part of Filipino pop culture. Ivory’s continued success in the Philippines can be attributed to its long-standing commitment to quality and the emotional connection fostered by its memorable marketing campaigns.

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TITLE: ANG GAAN NG FEELING (SHORTENED VERSION)
TYPE:  TVC JINGLE (IVORY)
YEAR RELEASED: 1995
PERFORMER: DV8 COVER
Music: J. Antiporda
Lyrics: Merly Jaime

LYRICS: 
Dati ang aking buhay ay kulang sa sigla
Parang kay bigat dalhin ng mga problema

REFRAIN
Pero pagdating mo, kay laking pagbabago
Biglang gumaan ang aking mundo

CHORUS
Ang gaan-gaan ng feeling
Ang gaan-gaan ng loob ko sa'yo
Alam kong di ako magsasawa
Dahil ang gentle mo naman

Ang bawat problema ay lumilipad na
Ganyan talaga ang feeling pag minamahal ka

(repeat refrain)

Ang gaan-gaan ng feeling
Ang gaan-gaan ng loob ko sa'yo
Sa'yo lang nagtitiwala
Wala ng iba...
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